Groundhog Day and Press Release Distribution: What's the Connection?

Groundhog Day and Press Release Distribution: What’s the Connection?

New York, February 2, 2022

Picture this: You have exciting news to share with your target audience and the media so you draft a press release that highlights the most important information and send it out on the wire. 

You’ve followed the press release distribution process to a “T” and … nothing happens. 

The impressions on your press release are low, and the media didn’t bite. 

For small and midsize companies, this situation can feel like the movie Groundhog Day. 

No matter what you do, the underwhelming results remain the same. If this sounds like your experience, it’s time for a change. 

As an industry leader in press release distribution, Newswire understands what it takes for companies to distribute the right message to the right audience at the right time. 

That’s why the innovative company has created its Media Advantage Plan (MAP) to help companies of all industries maximize their press release distribution efforts and turn their owned media into earned media. 

“For far too long, press releases have been perceived as a less-than-valuable way to share a brand’s message. But that’s only because companies weren’t approaching them the right way”, said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “We created the MAP to flip traditional press release distribution on its head and show companies through real results that press releases are a powerful marketing vehicle when used correctly.”

Newswire’s MAP continues to help companies drive hundreds of media mentions, thousands of marketing qualified leads and more search traffic for top keywords through strategic press release distribution. 

Companies that are part of Newswire’s MAP program are securing earned media mentions in top publications like Forbes, The Wall Street Journal, Business Insider, CNBC, USA Today, and more. 

But it doesn’t stop there. Last year, the award-winning company announced network enrichments and upgrades to its platform, which emphasizes its commitment to the customer in helping them distribute the right message to the right audience at the right time. 

“Building brand awareness through press release distribution requires a newsworthy topic and strategic media outreach, both of which we provide our clients”, Terenzio added. “Our team’s expertise paired with our network enrichment continue to give our clients ample opportunities to build brand awareness and generate positive outcomes.”

If you want to break the cycle of lackluster press release performance and start fresh, visit Newswire.com to learn how Newswire’s integrated solutions are helping companies grow their audience, expand their reach, and implement an effective go-to-market strategy.

About Newswire

Newswire is a technology company that delivers press release distribution, earned media outreach, SEO traffic, and lead generation through campaign automation to help businesses land impactful media coverage, drive website traffic, generate qualified leads, and grow brand awareness. Through its industry-leading technology and its commitment to customer satisfaction, Newswire provides true value for businesses at a fraction of the cost of other solutions.

To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.